Papelier

Together with my colleague Lucia Joglar, we host a variety of creative workshops, primarily focusing on paper craft techniques and printmaking. Our aim is to make these techniques accessible to everyone by simplifying processes and utilizing recycled materials.

For this project, I redefined the Papelier brand to capture its essence—playful, accessible, and rooted in sustainability. I worked to define the brand values, ensuring they resonate through every aspect of its identity. This included aligning all marketing materials, from workshop flyers to packaging, and creating a cohesive presence across social media platforms.

The result is a unified and engaging brand that reflects Papelier’s mission: to provide a welcoming space for creative experimentation while fostering a deep connection with sustainable practices.