Carpeta
Carpeta is a simple yet powerful tool designed to help freelancers and small teams stay organized. From branding to interface design, Carpeta's visual identity and UI reflects its core values: clarity, aesthetics, efficiency, and ease of use.
My collaboration with the team at Carpeta included designing a brand and the application from scratch.
The goal was to create a workspace that looks sharp, works smoothly, and fits seamlessly into a busy workflow. From a bold first impression to the everyday experience, every design decision was made to support Carpeta’s mission: helping users bring structure to their work without overcomplicating things.
Branding & visual identity
A refined, modern brand that speaks to professionals who value both style and efficiency.
UI design
A clean, intuitive interface, modern but with a nod to retro offices and paper stationery. The main goal of the app is to make staying organized feel easy and natural.
Social media
Designed the visual language and communication on social media, including a flexible set of templates that helps the brand have a consistent and engaging online presence.
